Sports Engineering Research Group

The Sports Engineering Research Group (SERG) is a globally recognized leader in the spectator sports and engineering field. As the world's largest academic group in sports engineering, SERG is dedicated to advancing human performance, reducing injury, and promoting physical activity through innovative research and knowledge transfer. Located at Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC), the Sports Engineering Research Group benefits from a cutting-edge research environment. The primary address is at the Advanced Wellbeing Research Centre, Sheffield Hallam University, 2 Old Hall Road, Sheffield, S9 3TU, GB.

SERG’s work is based on four key research themes: sports analytics, biomechanics, design engineering, and human morphology. Through these areas, the Sports Engineering Research Group develops fundamental knowledge and delivers applied solutions that have a tangible impact on athletes and public health. The group’s alignment with the AWRC’s core principles ensures that research and innovation from elite sport are translated to benefit public health and wellbeing, inspiring a new generation to embrace physical activity.

Founded in 1996, The Sports Engineering Research Group continues to push the boundaries of sports engineering, driving advancements that enhance performance and promote a healthier society. We invite the manager of The Sports Engineering Research Group to create a customized and exclusive company showcase and product listing on our platform to further highlight their achievements and capabilities.