AWA

AWA is a leading strategy and development consultancy specializing in the dynamic world of spectator sports. With a strong international focus and deep expertise in complex markets, AWA partners with rights holders, brands, and institutions to structure and roll out impactful projects. The company’s capabilities span international development – including IP deployment, new market entry, and strategic partnerships – and comprehensive 360° strategy, encompassing concept creation, event design, host city strategy, fan experience enhancement, and business model innovation. AWA’s DNA is rooted in a sharp understanding of emerging trends, a passion for innovation, and a commitment to delivering bold and breakthrough formats.

AWA’s impact is demonstrated through a range of prestigious engagements, including consulting for Manchester City Council on urban festival feasibility, global development and revenue management for the Ultimate Tennis Showdown, and venue simulation facilitation for Paris 2024 OCOG. Further contributions include consultancy on urban park experiences, concept development for Decathlon showcasing at Paris 2024, and leadership in international development for Hurricane. AWA’s expertise extends to partnerships development with France Sport Expertise and strategic consulting for Eurofins, particularly regarding COVID-19 protocols within the French Professional Football League. The firm’s headquarters are located in Paris, FR, enabling them to effectively serve a global clientele.

AWA is dedicated to empowering its clients to achieve ambitious goals within the spectator sports landscape. With a commitment to excellence and a forward-thinking approach, AWA continues to be a trusted advisor to organizations seeking to elevate their presence and maximize their impact. Through strategic guidance and innovative solutions, AWA delivers unparalleled value and strengthens the fabric of the global sports community. We invite you to connect with us and explore how AWA can help shape your next project. We kindly invite you, the company manager, to create a customized and exclusive company showcase and product listing on our platform to further amplify your brand’s visibility and reach.