Broadlab

Broadlab is a leading software development company specializing in Addressable TV advertising, offering a comprehensive, AI-driven platform. Broadlab provides agencies and their clients a single point of access to the entire Addressable TV advertising landscape, ensuring optimal return on ad spend (ROAS) from both Linear and Addressable TV campaigns. With a seasoned team and deep industry expertise, Broadlab combines cutting-edge technology with unparalleled service.

Operating from its primary location in London, GB, Broadlab collaborates closely with agency partners to understand advertiser audiences and campaign objectives. The company develops robust campaign strategies encompassing inventory, targeting, creative elements, and precise measurement. Through activation and in-flight optimization, Broadlab delivers holistic measurement and actionable insights, driving campaign success and exceeding expectations. Broadlab’s innovative suite of tools and technologies addresses Addressable TV-specific challenges, including advanced forecasting, an ID Graph optimized for audience building, and AI/ML algorithms for performance monitoring.

Broadlab is committed to empowering agencies and advertisers with the solutions they need to thrive in the evolving TV advertising ecosystem. The company’s experienced team leverages their knowledge to access supply and data, optimize buying platforms, and consult with clients to ensure campaigns consistently achieve desired objectives. We invite the management team at Broadlab to create a customized and exclusive company showcase and product listing on our platform, highlighting their unique offerings and driving further growth.