Briscoe Group

Briscoe Group is a leading retail holding company renowned for its prominent presence in New Zealand. Operating through its well-loved brands, Briscoes Homeware and Rebel Sport, Briscoe Group caters to the homeware and sporting goods sectors, providing customers with an extensive range of quality products.

With a strong team primarily based in its retail stores, organized into Profit Centers led by dedicated Business or Zone Managers, Briscoe Group ensures exceptional service and product availability. Supported by a state-of-the-art Distribution Centre and the Auckland Support Office, the company maintains seamless operations across various functions, including Merchandising, Operations, Finance, E-Commerce, and Marketing. The primary address for Briscoe Group is in Auckland, NZ.

Briscoe Group is committed to its core values of vision, valuing people, communication, and innovation. This dedication extends to its engagement with national and local communities, exemplified by its long-standing partnership with Cure Kids. Briscoe Group continues to be a dynamic force in the retail landscape. We invite the manager of Briscoe Group to create a customized and exclusive company showcase and product listing on our platform to further enhance their market presence.