Charismagica

Charismagica is a distinguished retail apparel and fashion brand committed to Oriental Ethno-Chic slow fashion. At Charismagica, the concept revolves around upcycling vintage Indian sarees, primarily crafted from pure silk, to create comfortable and elegant clothing suitable for all ages. The collection features kimonos, blouses, shirts, pants, and skirts in vibrant colors and patterns, some adorned with appliqués and embroidery, alongside matching accessories – all fashioned from second-hand sarees.

Located in Basel, 4056, CH (Primary), Charismagica meticulously hand-picks each saree and collaborates with select family businesses in Rajasthan, India, ensuring high-quality clothing is manufactured according to unique designs under fair conditions. Ethics and fair trade principles are paramount across the entire value chain, reflecting a deep commitment to sustainability and the circular economy. Charismagica actively promotes waste reduction and the careful use of resources by reusing sari fabrics.

Charismagica offers a joyful alternative to the fast-fashion industry's mass consumption, emphasizing exclusivity through the unique color and pattern of each piece. Dedicated to raising awareness of the stories within each product, Charismagica exemplifies a project developed with heartfelt passion, aiming to infuse everyday life with more magic while championing sustainability. We invite the manager of Charismagica to create a customized and exclusive company showcase and product listing on our platform.