Labora[s]tory

Labora[s]tory is a leading professional training and coaching organization dedicated to solving complex business problems through simple story principles. Located in Iskandar Puteri, Johor, with a primary address at 23, Jalan Hang Jebat 6, Iskandar Puteri, Johor 79250, Labora[s]tory utilizes StoryMapping, an effective tool based on universal story principles, to help organizations navigate change and innovation through actionable steps.

Labora[s]tory's StoryMapping process provides insights into human fears of change and offers strategies to transform these fears into innovative ideas, sustain innovation momentum, and embed change into everyday practices. This approach helps organizations understand, predict, and manage change, brainstorm communication strategies, and analyze competitor journeys.

Founded in 2018, Labora[s]tory specializes in story and innovation, consultancy, innovation stories, training, startup stories, founder stories, startup innovation, and StoryMapping. Labora[s]tory is committed to driving sustainable growth and success for its clients. We invite the manager of Labora[s]tory to create a customized and exclusive company showcase and product listing on our platform.