Motorcycle Industry Council

The Motorcycle Industry Council stands as the industry's leading voice, dedicated to preserving, protecting, and promoting the powersports sector since its inception in 1914. As a non-profit trade association, the Motorcycle Industry Council represents a diverse range of organizations, including manufacturers, distributors, aftermarket companies, dealers, and retailers, all contributing to the vitality of the powersports industry. Headquartered in Irvine, California, with a government relations office in Washington, D.C., the Motorcycle Industry Council is committed to advocating for favorable policies, delivering crucial data, and fostering a widespread appreciation for the thrill of riding.

The Motorcycle Industry Council, through its prominent 'Ride With Us' campaign, actively seeks to introduce the joy of motorcycling to a broader audience. The organization provides invaluable benefits to its members, offering networking opportunities, educational initiatives, and comprehensive market analysis. Their commitment extends to ensuring the long-term health and sustainability of the powersports industry through collaborative efforts and strategic partnerships. The Motorcycle Industry Council strives to be a vital resource for its members and a champion for the powersports lifestyle.

With a legacy spanning over a century, the Motorcycle Industry Council remains steadfast in its mission to elevate the powersports industry. Leveraging data analytics, government relations expertise, and a passion for motorcycling, the Motorcycle Industry Council continues to shape the future of powersports. The Motorcycle Industry Council welcomes individuals and organizations interested in exploring the powersports experience and contributing to the industry’s continued success. Located at 2 Jenner, Irvine, CA 92618, US, the Motorcycle Industry Council remains the premier organization for all things powersports.