A better choice!

A Better Choice! is dedicated to supporting local Australian fruit and vegetable shops, empowering families and strengthening the fresh produce industry. As a joint initiative by Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), A Better Choice! is a crucial program bolstering over 700 retailers across Australia, responsible for supplying 15% of the nation's fresh produce annually. By choosing A Better Choice!, consumers gain access to a superior selection of products, unparalleled freshness, and the personalized service provided by local business owners deeply connected to the supply chain, from growers to retailers, and beyond.

A Better Choice! fosters a vibrant and sustainable local economy, ensuring that communities benefit from the direct support of local farmers and producers. The program actively promotes the advantages of purchasing locally grown fruit and vegetables, emphasizing the positive impact on the Australian economy and the vitality of independent retailers. With a team focused on advancing these goals, A Better Choice! continuously strives to expand its reach and enhance its positive influence on the Australian fresh produce landscape. Situated in Epping, Victoria, AU, A Better Choice! is the first point of contact for fresh produce needs.

A Better Choice! believes in the power of community and the importance of supporting local businesses. The organization's dedication lies in building a more resilient and prosperous fresh produce sector, ensuring that consumers have access to the highest quality produce and the satisfaction of knowing their purchases are directly benefiting their communities. We invite our manager to create a customized and exclusive company showcase and product listing on our platform to further amplify the reach and impact of A Better Choice!.