The art of knowing people.
TRA is a leading market research agency dedicated to the art of understanding people, with a proven track record of excellence. Awarded Market Research Agency of the Year, AU/NZ, by Campaign Asia Pacific in 2023, TRA operates across Australia and New Zealand, leveraging deep insights to solve complex problems and enhance lives. The company's dedication empowers organizations to prioritize people in every initiative.
With offices in Auckland, Melbourne, and Sydney, TRA delivers a unique blend of skills and a profound understanding of human behavior. The primary office is located at Level 4, 106-108 Quay St, Britomart, Auckland, 1010, NZ. Additional locations include The Commons, 54 Wellington St, Collingwood, South Melbourne, Victoria 3066, AU, and The Commons, 285A Crown St, Surry Hills NSW 2010, Sydney, NSW 2010, AU. TRA specializes in a comprehensive range of services, including ethnography, insights, brand tracking, design, qualitative and quantitative research, data analytics, cultural strategy, employee experience, market research, and customer experience.
Since its founding in 2007, TRA has been committed to providing organizations with the knowledge and perspective needed to thrive. TRA's expertise in market research enables businesses to make informed decisions and achieve sustainable growth. We invite the management team at TRA to create a customized and exclusive company showcase and product listing on our platform to further amplify their market presence.
Compare TRA with 3 companies in Market-Research
| Comparison Field |
TRAMain Company |
HawkPartnersView Profile |
YVT ConsultancyView Profile |
The Mix GlobalView Profile |
|---|---|---|---|---|
|
Founded Year
|
— | 2002 | 2019 | 2012 |
|
Company Size
|
— | 51-200 | 11-50 | 11-50 |
|
City
|
Boston, MA | |||
|
Country
|
United States | |||
|
Skills & Keywords
Comparing with main company
|
18 Total Skills
Market Research
Ethnography
Insights
Brand Tracking
Data Analytics
Cultural Strategy
Customer Experience
ethnography
insights
Brtracking
Design
Research
qualitative research
cultural strategy
quantitative research
Strategy
Employee experience
customer experience
|
14 Total
14 Unique
Unique Skills:
advertising testing
branding
brpositioning
communications audit
customer satisfaction
go-to-market
+8
|
25 Total
1 Common
24 Unique
Match
6%
Common Skills:
Customer Experience
Unique Skills:
Collaborations
Content
Content Strategy
Design Analysis
Experiential Design
Exposure & Visibility
+18
|
11 Total
1 Common
10 Unique
Match
6%
Common Skills:
Ethnography
Unique Skills:
Behaviour
brconsultancy
brstrategy
communication
Digital
global
+4
|
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