TRA

TRA

Market-Research

Company Tagline

The art of knowing people.

Industry Category
Market-Research
Company Description

TRA is a leading market research agency dedicated to the art of understanding people, with a proven track record of excellence. Awarded Market Research Agency of the Year, AU/NZ, by Campaign Asia Pacific in 2023, TRA operates across Australia and New Zealand, leveraging deep insights to solve complex problems and enhance lives. The company's dedication empowers organizations to prioritize people in every initiative.

With offices in Auckland, Melbourne, and Sydney, TRA delivers a unique blend of skills and a profound understanding of human behavior. The primary office is located at Level 4, 106-108 Quay St, Britomart, Auckland, 1010, NZ. Additional locations include The Commons, 54 Wellington St, Collingwood, South Melbourne, Victoria 3066, AU, and The Commons, 285A Crown St, Surry Hills NSW 2010, Sydney, NSW 2010, AU. TRA specializes in a comprehensive range of services, including ethnography, insights, brand tracking, design, qualitative and quantitative research, data analytics, cultural strategy, employee experience, market research, and customer experience.

Since its founding in 2007, TRA has been committed to providing organizations with the knowledge and perspective needed to thrive. TRA's expertise in market research enables businesses to make informed decisions and achieve sustainable growth. We invite the management team at TRA to create a customized and exclusive company showcase and product listing on our platform to further amplify their market presence.

Key Personnel / Employees
John Shanahan Connon Bray (Partner - TRA Labs l Founding team - Tracksuit + Ideally + Zavy l Director - TRA Group) Antony Ede Mark Hobart

Compare Companies Side by Side

Compare TRA with 3 companies in Market-Research

4 Companies
Comparison Field
TRA
TRA
Main Company
HawkPartners
HawkPartners
View Profile
YVT Consultancy
YVT Consultancy
View Profile
The Mix Global
The Mix Global
View Profile
Founded Year
2002 2019 2012
Company Size
51-200 11-50 11-50
City
Boston, MA
Country
United States
Skills & Keywords Comparing with main company
18 Total Skills
Market Research Ethnography Insights Brand Tracking Data Analytics Cultural Strategy Customer Experience ethnography insights Brtracking Design Research qualitative research cultural strategy quantitative research Strategy Employee experience customer experience
14 Total 14 Unique
Unique Skills:
advertising testing branding brpositioning communications audit customer satisfaction go-to-market +8
25 Total 1 Common 24 Unique
Match 6%
Common Skills:
Customer Experience
Unique Skills:
Collaborations Content Content Strategy Design Analysis Experiential Design Exposure & Visibility +18
11 Total 1 Common 10 Unique
Match 6%
Common Skills:
Ethnography
Unique Skills:
Behaviour brconsultancy brstrategy communication Digital global +4
4
Total Companies
2002
Oldest Founded
1
Countries
64
Unique Skills

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Alternative Company Names

This company is also known as

TRA