Interessensvertretung der Firmen, die Daten/prädiktive Modelle im für Marketingzwecke erheben, analysieren & verwenden.
SWISS INSIGHTS, Swiss Data Insights Association, is a leading voice in market research, championing the interests of companies that collect, analyze, and utilize data and predictive models for marketing purposes. Located at Gruebengasse 10, Alpnach Dorf, Obwalden 6055, CH, SWISS INSIGHTS fosters a dynamic dialogue among key political and social stakeholders, promoting collaboration with national and international organizations.
SWISS INSIGHTS is dedicated to advancing market, opinion, and social research, with a strong emphasis on scientific rigor. The association establishes and maintains stringent quality assurance guidelines, advocating for scientific methodologies and clearly distinguishing market and social research from advertising and direct marketing. This commitment is underscored by the "Market- and Social Research by SWISS INSIGHTS" quality label.
Furthermore, SWISS INSIGHTS is committed to ensuring the transparent, comprehensible, and fair use of data and data-driven models. The association has created the «Data Fairness by SWISS INSIGHTS» label to promote these principles. SWISS INSIGHTS members can apply for this label, provided they meet the label's transparency and comprehensibility requirements. We invite the management of SWISS INSIGHTS to create a customized and exclusive company showcase and product listing on our platform.
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