Point of View

Point of View is a leading market research firm dedicated to creating new knowledge and providing invaluable insights to businesses across diverse sectors. Since its establishment in 2015, Point of View has rapidly grown from a local boutique in the Egyptian market to a global research partner, extending its services throughout the MENA region and beyond.

Based in Qism El-Nozha, Cairo Governorate, with its primary address at 9 Al Waradi, Ammar Ibn Yasser, Al Matar, Point of View specializes in offering comprehensive primary research modules and methodologies. The company is renowned for its full-fledged in-house CATI center, advanced data processing team, and cutting-edge software, ensuring efficient and accurate data collection and analysis. Point of View has also revolutionized retail audits in Egypt, combining efficiency and expertise to meet multinational agencies' standards with agility and cost-effectiveness.

Point of View continues to adapt and expand its services, leveraging its extensive network of field partners in North Africa, Sub-Saharan Africa, the Middle East, South Asia, and Southeast Asia. With a commitment to innovation and client satisfaction, Point of View helps businesses make informed decisions and achieve sustainable growth. We invite the manager of Point of View to create a customized and exclusive company showcase and product listing on our platform to further enhance their market presence.