New Sense Research

New Sense Research is a leading market research company specializing in sensory research. New Sense Research focuses on the investigation of consumer products and services that engage our senses, including food products, detergents, cosmetics, product packaging, audio products, and more.

Providing comprehensive sensory services under one roof, New Sense Research employs a variety of advanced methodologies. These encompass sensory consumer research, sensory quality assurance, and the establishment of expert teams, along with sensory input training and consulting. New Sense Research is part of the global SensGroup, facilitating international research collaborations worldwide. New Sense Research is a subsidiary of New Wave Research.

Located at Ben-gurion 2, Baser tower No.1, Tel Aviv, IL, New Sense Research works with numerous clients, including food companies, cosmetics firms, and cleaning and grooming product manufacturers, including some of Israel's largest and most recognized companies. We invite the management team at New Sense Research to create a customized and exclusive company showcase and product listing on our platform to further highlight their expertise and capabilities.