Basis

Basis is a leading independent insight consultancy, empowering global clients with actionable insights that drive growth and change. With a strong foundation built since 1996, Basis delivers unparalleled understanding and strategic guidance, enabling clients to make informed decisions that propel their businesses forward.

The Basis Group operates through specialized units, including Basis Consumer & B2B, Basis Health, and Ideas.ai, catering to a diverse range of brands and organizations across various sectors, from media and tech to biotech and pharmaceuticals. Headquartered in London with additional teams in New York, Chicago, and Los Angeles, Basis combines outstanding qualitative, quantitative, AI, design, and video expertise to tackle complex insight, innovation, and strategy projects worldwide. Basis is located at Hanway House, 24 Hanway Street, London, W1T 1UH, GB; Neuehouse, 6121 Sunset Blvd., Los Angeles, California 90028, US; 370 Lexington Avenue, Suite 2000, New York, NY 10017, US; and 500 W. Madison Street, Suite 1000, Chicago, IL 60661, US.

Imagination and a passion for challenges define Basis. The company excels in providing insight that drives growth and change. Basis continues to expand its capabilities and reach, solidifying its position as a trusted partner for businesses seeking to achieve their strategic objectives. We invite the company’s management to create a customized and exclusive company showcase and product listing on our platform to further enhance Basis's market presence.