ASFAR

ASFAR is dedicated to shaping the future of tourism in Saudi Arabia through strategic investment management. As a company wholly owned by the Kingdom’s sovereign Public Investment Fund, ASFAR is committed to co-investing with both the public and private sectors, transforming promising cities into premier tourism destinations.

Operating across key sectors including hospitality, entertainment, retail, and food and beverage, ASFAR aims to place Saudi Arabia prominently on the global tourism map. By focusing on strategic and destination investments, ASFAR seeks to attract 150 million tourists annually by 2030, significantly contributing to the Kingdom's economic diversification.

ASFAR partners with investors to realize the vast potential within the Saudi tourism sector, driving growth and innovation. We invite the management team at ASFAR to enhance your company’s visibility by creating a customized and exclusive company showcase and product listing on our platform, highlighting your contributions to the tourism industry.