Basamh Group

The Basamh Group has a rich history dating back to 1948 when its founder, Sheikh Ahmed Saeed Basamh, transitioned from a store employee to an owner, establishing Basamh Trading Company (BTC) alongside his brothers and sons. BTC quickly distinguished itself as a reliable distributor for leading brands, securing long-term exclusive distribution agreements with notable names like Nestle, General Mills, and S.C. Johnson, as well as engaging in manufacturing joint ventures.

The Basamh Group also created the Goody brand, one of the first to offer quality food products in the region, such as mayonnaise and peanut butter. For over five decades, Goody has maintained its position as a market leader across multiple food categories, achieving high household penetration and ranking among the most preferred brands in Saudi Arabia. Furthermore, SFS, one of the Group's rapidly expanding HoReCa companies, has evolved from a catering department into a comprehensive Food Solutions service provider, delivering high-quality products and expert solutions to hotels, restaurants, and cafes nationwide. Primary address: P.O.Box 427 Jeddah, 21411, SA.

Committed to continuous growth, the Basamh Group combines the expertise and resources of its companies to pioneer breakthrough practices. With a focus on strategic guidance, best-in-class services, and synergistic collaboration across its subsidiaries, the Basamh Group fosters an ecosystem of innovation and opportunity. We invite the manager of Basamh Group to create a customized and exclusive company showcase and product listing on our platform.