Waseela

Waseela is a leading financial services provider committed to empowering businesses and individuals through innovative financial solutions. As the MSME arm of AUR Finance, in partnership with Egyptian Gulf Holding for Financial Investment, Waseela has rapidly expanded its presence across Egypt since its launch in June 2021.

Waseela offers a comprehensive range of individual and group loans tailored for micro-enterprises, ranging from EGP 3,000 to EGP 200,000 with tenors up to 3 years. Operating with 66 licensed branches throughout Egypt, Waseela is dedicated to serving as a trusted partner to its clients, responsibly providing financial services that empower them to achieve sustainability and contribute to economic growth. Primary Address: Cairo, EG.

With a vision to lead in delivering innovative non-banking financial products to the Egyptian market, Waseela leverages innovation and technology to stimulate economic progress. Waseela is dedicated to creating opportunities for growth and prosperity. We invite the management of Waseela to create a customized and exclusive company showcase and product listing on our platform, enhancing visibility and fostering further commercial development.