401K GPS

401K GPS is a leading financial services provider dedicated to streamlining 401(k) investment advice, enabling advisors to focus on delivering exceptional value to their clients. Located in Brighton, MI, specifically at 135 W. North St., 401K GPS is committed to helping consumers make informed and personalized retirement plan investments through professional online guidance, in collaboration with financial advisors and employers. 401K GPS is an innovative practice management solution.

The 401K GPS web-based platform offers easy-to-implement allocation recommendations tailored to each client’s unique risk tolerance, available plan fund options, and investment objectives. Through the Protactical™ investment discipline, 401K GPS utilizes fundamental research with tactical overlays to anticipate opportunities in the global markets while focusing on downside protection. As an advisor, you’ll find that 401K GPS helps differentiate your practice, build stronger client relationships, expand referrals, leverage technology, and save time.

401K GPS provides meaningful opportunities for advisors to collaborate with their clients on retirement investments, serving as an excellent source of additional client revenue. Committed to a “built by advisors, for advisors” philosophy, 401K GPS continuously improves its technology, enhances its service, and increases its value to advisors, clients, and employers. We invite the manager of 401K GPS to create a customized and exclusive company showcase and product listing on our platform to further enhance their market presence.