Varsity Brands

Varsity Brands is dedicated to elevating the student experience through sport and spirit. As the parent company of BSN SPORTS, a recognized leader in athletic gear, and Varsity Spirit, the driving force in spirit, Varsity Brands partners with educators, coaches, and students to cultivate school pride, student engagement, and community spirit.

With a strong mission to inspire achievement and create memorable experiences for young people, Varsity Brands enhances the student experience, promotes participation, and celebrates achievement through its distinct yet interconnected businesses: BSN SPORTS and Varsity Spirit. These entities foster personal, school, and community pride by offering customizable products and programs to elementary and middle schools, high schools, colleges, and universities, as well as church organizations, professional and collegiate sports teams, and corporations.

Located at 4849 Alpha Rd., Dallas, Texas 75244, US (Primary address) and 1901 Diplomat Dr, Farmers Branch, Texas, US, Varsity Brands connects with individual and institutional customers annually through competitions, camps, and sales, thanks to its dedicated employees and independent representatives. Varsity Brands invites you to create a customized and exclusive company showcase and product listing on our platform.