Sela | صلة

Sela, a leading organization specializing in the sport, entertainment, culture, leisure, and hospitality industries, was founded in 1997. From its headquarters in Jeddah, Makkah at 6328 Al Kurnaysh Br Rd, Sela conceives and delivers spectacular experiences and creates iconic destinations enjoyed by millions each year. With a rich history spanning over 25 years, Sela proudly partners with some of the world’s best-known brands, offering comprehensive event management services and curating experiential moments that build strong audience engagement. Sela also has a P.O Box at 40388 in Jeddah, and an office at King Khaled Road, Al-Khalidiya in Diriyah, Riyadh.

Sela's expertise extends to sports marketing and commercial ventures, having negotiated sponsorship deals for many top-tier Saudi Arabian football clubs and leading the commercial and operational aspects of the Saudi Premier League. The company has since broadened its scope to include major sports properties like Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships.

As Sela accelerates its growth and international expansion, its dedicated team of experts provides end-to-end solutions, ranging from master planning to engineering, concept development, audio-visual solutions, research, and the creation and monetization of brands and IPs. Sela has built and managed stunning destinations and events using highly experienced professionals who oversee every aspect of operations and management to ensure an unforgettable visitor experience. Sela's experiences have already welcomed more than 40 million visitors to destinations such as Jeddah Superdome, Boulevard Riyadh City, Boulevard World, Via Riyadh, and the Jeddah Yacht Club and Marina. To further enhance your company's visibility, we invite the management of Sela to create a customized and exclusive company showcase and product listing on our platform.