Advanced Initiative Company (AIC)

Advanced Initiative Company (AIC) is dedicated to significantly enhancing the entertainment industry within Saudi Arabia. Located in Al Malqa, Riyadh, Advanced Initiative Company (AIC) empowers its game distribution, game education, and development groups to spearhead the creation and promotion of a world-class entertainment sector in the Kingdom of Saudi Arabia.

Advanced Initiative Company (AIC) proudly serves as the official distributor for Nintendo, ensuring local access to consoles, accessories, and renowned franchises. The company also distributes Take-Two Interactive’s catalog, featuring titles from Rockstar Games and 2K, including globally recognized franchises. Collaborations with Hori further enrich the market by providing a wide selection of trusted gaming peripherals.

Through its incubator program and degree courses, Advanced Initiative Company (AIC)'s Game Education Group is actively shaping the future of video game entertainment in Saudi Arabia. The Game Development Group is focused on developing compelling games with a unique Saudi perspective, assembling a talented team to deliver innovative and engaging gaming experiences for players worldwide. We invite the manager of Advanced Initiative Company (AIC) to create a customized and exclusive company showcase and product listing on our platform.