Zaina by CtoK

Zaina by CtoK is redefining contemporary Kashmiri design, offering a curated online platform showcasing exquisite handicrafts including pashmina, cashmere, home goods, lifestyle products, and accessories. As a social enterprise, Zaina by CtoK is deeply committed to providing sustainable livelihoods and fostering pride among Kashmiri artisans, preserving their rich artistic heritage for future generations. Building upon the work of Commitment to Kashmir (CtoK), a not-for-profit organization with over a decade of experience in the region, Zaina by CtoK reinterprets 600-year-old crafts with a modern aesthetic, ensuring their continued relevance in today's dynamic market. The skilled artisans of Zaina by CtoK specialize in a diverse range of crafts, from papier mache and namda to carpet weaving, pashmina weaving, and intricate embroideries like sozni and tilla, each piece reflecting a profound connection to Kashmiri tradition. Zaina by CtoK’s collections feature unique, high-quality craftsmanship spanning home décor, accessories, apparel, and more, all handcrafted with age-old techniques and a passion for design. Located primarily at 2300, Sector C, Pocket 2, Vasant Kunj, New Delhi, Delhi 110070, IN, Zaina by CtoK strives to bridge the gap between artisans and customers, promoting fair trade practices and ensuring the enduring beauty of Kashmiri craftsmanship. The company is dedicated to keeping the art of Kashmiri design alive and accessible globally.