DNA Design

DNA Design is a leading design services company, committed to delivering empowering, human-centered experiences. With a rich history dating back to 1989, DNA Design leverages insight, creativity, and technology to make a positive impact across various sectors. Specializing in organizational design, employee experience, digital solutions, and customer experience, DNA Design helps organizations transform and grow. The company's dedication to innovation and evidence-based strategies ensures impactful outcomes for both people and customers.

DNA Design’s comprehensive approach includes capability building, research, journey mapping, strategic planning, and collaborative solution development. By working closely with client teams, DNA Design augments capabilities and brings fresh perspectives to isolate challenges, map future landscapes, and optimize delivery. Serving diverse industries such as financial services, government, energy, telecommunications, tourism, media, and manufacturing, DNA Design is adept at enabling change across capability, customer engagement, technology adoption, automation, wellbeing, organizational design, and sustainability.

Operating from its primary address at Level 2, 262 Thorndon Quay, Pipitea, Wellington, 6011, NZ, and with an additional location at Level 1, The Imperial Building, 44 Queen Street, Auckland, 1010, NZ, DNA Design continues to set the standard for design excellence. DNA Design uses design thinking and agile delivery to strengthen businesses and empower people in simple, easy, and more human ways.

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