The Institute of Promotional Marketing (IPM)

The Institute of Promotional Marketing (IPM) stands as the premier self-regulating authority overseeing promotional marketing in the UK. Committed to upholding the highest standards, the IPM champions the interests of agencies, service partners, and brand owners involved in promotional marketing and brand activation. With a robust membership of approximately 300 entities, encompassing brand owners, marketing agencies, and service partners, the Institute's core mission is to safeguard, advance, and elevate the effectiveness of promotional marketing across all media channels.

Located at Holborn Hall, 193-197 High Holborn, London, WC1V 7BD, GB, The Institute of Promotional Marketing serves as the voice of promotional marketing. Collaborating closely with other marketing organizations, the IPM ensures that its members' concerns are effectively represented within governmental and parliamentary bodies, as well as on the European stage. Founded in 1933, the Institute's dedication to excellence and ethical practices has solidified its position as a trusted and influential entity within the advertising services sector.

Through its various initiatives and industry representation, The Institute of Promotional Marketing continues to shape the landscape of promotional marketing, fostering innovation and driving growth for its members. The IPM's unwavering commitment to protecting and promoting effective promotional marketing practices makes it an invaluable resource for businesses seeking to maximize their brand impact and achieve sustainable commercial success. We invite the manager of The Institute of Promotional Marketing to create a customized and exclusive company showcase and product listing on our platform.