Company Tagline
IAB empowers the media and marketing industries to thrive in the digital economy.
Industry Category
Business Keywords
Company Description
IAB empowers the media and marketing industries to excel in the digital economy. As a leading voice in interactive advertising, IAB provides critical research, develops technical standards, and fosters professional development to elevate the industry's knowledge and expertise.
Based in New York City at 116 E. 27th St., New York, New York 10016, US, IAB serves over 700 member companies, including media companies, brands, agencies, and technology firms. IAB is dedicated to advancing digital marketing strategies and ensuring responsible media practices, making it a key resource for businesses looking to thrive in today's evolving digital landscape.
IAB remains at the forefront of industry innovation, driving growth and setting benchmarks for excellence. We invite the management team at IAB to create a customized and exclusive company showcase and product listing on our platform, further amplifying your reach and impact.
IAB permet aux secteurs des médias et du marketing d'exceller dans l'économie numérique. En tant que voix de premier plan dans la publicité interactive, IAB fournit des recherches essentielles, développe des normes techniques et favorise le développement professionnel afin d'élever les connaissances et l'expertise du secteur.
Basé à New York au 116 E. 27th St., New York, New York 10016, US, IAB dessert plus de 700 entreprises membres, y compris des sociétés de médias, des marques, des agences et des entreprises technologiques. IAB se consacre à l'avancement des stratégies de marketing numérique et à la garantie de pratiques médiatiques responsables, ce qui en fait une ressource essentielle pour les entreprises qui cherchent à prospérer dans le paysage numérique en constante évolution d'aujourd'hui.
IAB reste à l'avant-garde de l'innovation de l'industrie, stimulant la croissance et établissant des références d'excellence. Nous invitons l'équipe de direction d'IAB à créer une vitrine d'entreprise et une liste de produits personnalisées et exclusives sur notre plateforme, amplifiant ainsi votre portée et votre impact.
Key Personnel / Employees
Compare Companies Side by Side
Compare IAB with 3 companies in Advertising-Services
| Comparison Field |
IABMain Company |
WhalarView Profile |
i-CherryView Profile |
84
84.51˚View Profile |
|---|---|---|---|---|
|
Founded Year
|
— | 2016 | 2008 | 2015 |
|
Company Size
|
— | 201-500 | 51-200 | 1,001-5,000 |
|
City
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New York, New York | New York, New York | Curitiba, Paraná | Cincinnati, Ohio |
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Country
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United States | United States | United States | |
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Skills & Keywords
Comparing with main company
|
19 Total Skills
Interactive Advertising
Digital Marketing
Media Technology
Advertising Standards
Digital Economy
Marketing Research
Online Advertising
Connected Commerce
Making Measurement Make Sense
Responsible Media
Building Brands Online
Digital Media
Protecting Privacy
Mobile Marketing Center of Excellence
Supply Chain Simplification
Data Demystification
Measurement
Retail Media
State Privacy Laws
|
18 Total
1 Common
17 Unique
Match
5%
Common Skills:
Digital Marketing
Unique Skills:
Advertising
Communications
Content Creation
Content Marketing
Creative
Creative Community
+11
|
8 Total
8 Unique
Unique Skills:
Adtech
CRO
Data Analytics
Data Science
Dynamic Creative Optimisation (DCO)
Google Cloud
+2
|
22 Total
22 Unique
Unique Skills:
1st Party Data
Advertising
Agencies
Agency
Behavioral Analytics
Consulting
+16
|
4
Total Companies2008
Oldest Founded1
Countries62
Unique SkillsSimilar Companies
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Alternative Company Names
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