ACT Responsible

ACT Responsible is a leading international non-profit association dedicated to inspiring, promoting, and uniting the advertising communications industry around social responsibility and sustainable development. Located at Bord du Canal 33, Chalais, Valais 3966, CH, ACT Responsible consistently gathers top-tier advertising campaigns from around the globe, showcasing the power of advertising in addressing critical social and environmental issues. Through various events, exhibitions, and programs, ACT Responsible raises awareness about global and local challenges, fostering a more equal, united, and sustainable world.

ACT Responsible’s initiatives include the Good Ads Gallery, a searchable database in collaboration with AdForum.com, featuring over 1000 ads annually. This gallery serves as a source of inspiration, encouraging the industry to build a better future. The Great Ads for Good exhibition, premiered at the Cannes Lions International Festival of Creativity, highlights the best campaigns of the year, demonstrating how creativity can raise awareness about the world’s major issues. These exhibitions are then presented worldwide, amplifying their impact.

Furthermore, ACT Responsible presents the Care Awards, celebrating the advertising industry’s contribution to society by recognizing the most successful creative social and environmental campaigns. The Good Report, created in collaboration with Warc Rankings, uniquely ranks the world’s best use of creative communication to promote sustainability and social responsibility. ACT Responsible’s mission is to elevate the advertising industry's role in addressing pressing global issues. We invite the manager of ACT Responsible to create a customized and exclusive company showcase and product listing on our platform to further enhance your organization's visibility and impact.